HELPING PATIENTS BY DESIGN

Simple ideas are usually the best way to communicate complex messages & influence consumer behavior. While many competitors focus on price, your esteemed Practice delivers best value & outcomes. While many competitors are known for aggressive sales tactics, your trusted expertise helps educate patients & their loved ones.

While, for many competitors, “the sale” is completed when customer payment is received, your caring Practice builds loyal patient relationships that last a lifetime. Stated simply, it is you & your dedicated colleagues who share the “Gift of Hearing”…

Most importantly, this precious gift is reflected in the better quality of life your patients & their loved ones enjoy. Truly, on a daily basis, it is “the gift that keeps on giving”. Further, motivated by extensive training & devotion to optimal hearing health outcomes, your continuity of care demonstrates a unique ability or gift to provide the information patients need, as well as personal touch they deserve.

As you formulate internal marketing plans, it is vital to learn from The Better Hearing Institute’s MarkeTrak VIII study which emphasizes the crucial role friends & family referrals play in stimulating practice growth. In 2015 & beyond, progressive professionals will capitalize on research based & grassroots techniques to intuitively promote word of mouth sharing of their “Gift of Hearing” success stories. The logical flow for your easy to share at point of care protocol is simple & direct. From large format visual triggers in reception area, to small footprint exam room displays, along with consistent outbound mail nice touches”, your “Gift of Hearing” referral campaign shapes the path for practice growth by design.

To help showcase your “Gift of Hearing” awareness goals on a continuity basis, we’re pleased to introduce our targeted referral building collection, featuring:

	Large format & eye-catching canvas artwork design, typically placed in a reception area or waiting room
	Matching small format displays that help “spread the word” in exam & waiting rooms
	Easy to share referral cards, with emotive images & a slightly larger size that “stands out from the crowd”
	A demographic variety of emotive visuals to best relate to important target audiences
	Our associated references to peer-reviewed research, along with suggested reading on “The Ultimate Question 2.0”

While promoting friends & family referrals is not a new idea, time & cost effectively doing so is a BIG idea!
In concept, the BIG idea is simple. Better hearing & improved quality of life is a precious gift, one genuinely appreciated by those who receive it, while a delight for those who help deliver & share it. In this context, with proper implementation, training & tracking, your customized “Gift of Hearing” campaign investment will deliver measurable results, while saving valuable marketing dollars to support other grassroots growth strategies.